Browsers into Buyers Workshop – Making your website work!
This training is designed to introduce you to the background knowledge you need to make your website work. Not only will you learn the necessary skills to help you to make the most of your website but we will also equip you with the tools and knowledge to attract a stream of profitable paying customers to your website.
The training will consist of a 2-hour workshop. The first hour will consist of an introduction to the main topics. The second hour we will break into groups and we will suggest changes to make to your websites
WHAT YOU NEED TO BRING:
A lap top is preferable but any internet connect device will do. So, we can connect to your website and make suggestions.
Visual conversions – how people look at your website and where they look
Top topics to cover on your website
Winning about pages
Navigation for humans and Google
What do you want customers to do?
One call to action
Make yourself easy to contact
Speed up your pages
Trust guarantees, testimonials and reviews.
Inside your customer’s heads – introduction to avatars.
Cut out the guess work. Why it is so important to use data.
Google analytics easiest pages to get the information you need.
The Chrome plug in
Handouts will be available to take away so that you can change your site in your own time.